Wednesday, 22 October 2014

Mapping out my stationery

The trouble with change is that it can sometime catch you out. After building my new website, and organising a smart new dot com domain address, it took a little while to dawn on me that I should also update my hang tags and advertising postcards to avoid sending collectors to my old website now that it is defunct.  My apologies if you have already had one such wasted journey!

Teddy bear hang tag

Those of you who already own an 'All Bear', will know that besides the satin stitched in 'tush tags', each of my bears wears a card hang tag tied around his neck detailing my contact details, bear's name, date and materials on the reverse side.  The tag also states the legally required 'This bear is an adult collectible and not suitable for use under the age of 14', because components such as cotter pins and glass eyes are not considered legally safe for young children.

Advertising postcard

I spent yesterday afternoon engrossed in 'Photoshop', working on new advertising stationery for my bears, whilst trying to fathom how to keep the text inside the required parameters for printing.  After several unsatisfactory attempts, I eventually arrived at this hang tag and postcard, featuring Twig, Logan and little Acorn. I do hope you like the new artwork as these cards will be accompanying all new bears in future ... just as soon as they arrive from the printers!

And just to make absolutely certain you all know exactly where to find us in future, here is a link to our lovely new website!

1 comment:

  1. Your tag looks great Paula. I know it takes forever doing it.
    Hugs Kay


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