With only one UK teddy bear magazine currently in publication after the sorry demise of several others in recent times, my guess is it will be harder for bear artists to gain our all important editorial exposure in future, so time for me to make a few advertising decisions for All Bear, the first of which will be to take some space in the 2009 Hugglets Teddy Bear Guide:
All Bear's 'UK Teddy Bear Guide' advertisement for 2009
The UK Teddy Bear Guide, published annually in paperback, is the most comprehensive directory of UK teddy bear businesses currently available. By my thinking, spending some of my tiny advertising budget to pay for a single ad which will last for an entire year, has to be a sound bet when set against the alternative of paying for a rather insignificant (16th page) quite pricey magazine advertisement, which will only be marketed for a month. My only query is how the Guide tends to fair in terms of circulation when compared to the mag, particularly with regard to introducing new interest to the hobby - a question I don't yet have an answer to. However, musings aside, the Guide has been published every year since 1987, which is more than can be said for any of the UK magazines, so I guess it must be getting something right.
After some degree of procrastination I have chosen 'Victor' for this advertisement because for me, he sums up what All Bear is all about. He's obviously proud to be British and is traditional but far from boring ... the perfect 'All Bear' mascot for 2009!
If you would like to purchase a copy of the 2009 Hugglets' UK Teddy Bear Guide, please visit www.hugglets.co.uk to place your order. The Guide is published will be published in October 2008.